Social media marketing can feel so overwhelming! Let me tell you how I doubled my Instagram followers – the right way (just say no to spam) using Suite Success with Instagram course from The Socialite Suite. With this small investment in my social media marketing, I was able to see huge results! Here’s what I did:
Step 1: Sign Up for Suite Success with Instagram
I was a little nervous about signing up for a video training class like Suite Success with Instagram. What if I had questions that weren’t addressed? What if I didn’t finish it? Well, just like everything Brenda and Windy do, it was worthwhile, high-quality, informative, and I had a safety net to ask questions in their Facebook group. At about $50, this class was a huge social media marketing bargain!
Step 2: Make Adjustments Along the Way
How many times have you purchased a piece of exercise equipment, a vitamin/supplement, or a training course, but it just sat there? I’m looking at you 5 lb bag of spinach from Costco. Here’s the thing, you actually have to DO the course to reap the benefits. Shocking, I know.
This social media marketing course is split up into chunks that address one topic at a time. Each “lesson” has actionable items and recommendations. As I learned, I tweaked things, and made improvements and adjustments to my account along the way.
Step 3: Monitor what Works and what Doesn’t
Full transparency – it took me a bit to get through the course because I get sidetracked easily, but you could easily tackle it in a weekend. Here’s how you can give your instagram a kick in the pants.
- Create a clear bio that tells people who you are and what you do. I chose my logo as my profile picture and added relevant hashtags. I set up a Linktree (I now use Tap Bio) to share several links in my profile.
- Research hashtags to find out how you’re going to get to your target market. You can look at what competitors are using. Find other influencers and look at what/how they’re using hashtags. There are so many great apps to help you with hashtag research. Check out Tag O’Matic for starters.
- Post consistently. The Tailwind app has helped me stay consistent. I can save my favorite hashtags right there in the app, tell it how many times I want to post each day, and BAM, it tells me which times perform best for my audience. Use this link to get a month of Tailwind for free!
- Made it look pretty. Instagram is all about stopping that scroll with eye-catching content. My feed was kind of a hodge podge so I decided to do a few things to clean it up. I started using the same fonts, same filter, and posting in a grid style. This helped me sleep better at night ha! and also helped people recognize me better in their feed.
The Results: Social Media Marketing Done Right
I’ll let the numbers speak for themselves here. From March 2018 – June 20, 2018, I’ve increased my Instagram followers from 157 to 408. Now, I know this isn’t celebrity status or anything, but it’s a huge jump from where I was! And most importantly, I did it in a way that is going to generate meaningful engagement because I didn’t pay for followers or partake in any strategies to grow my feed fast just for the numbers.
Brenda and Windy from The Socialite Suite have helped me redefine the way I do business. They’ve provided so much value in the free Suite that I decided to join their premium coaching group which is affectionately called “The Pants.” If you’re in direct sales, you need to hurry on over to The Socialite Suite!
Thanks for checking out my case study! Questions? Contact me.
Note: This post contains affiliate links which means, if you click on them and make a purchase, I may get discounts or cash incentives. All opinions are my own. I paid my own cash money for this service.